Wilson said on FIFA Coins the recent earnings call that this is merely the beginning. EA is relaunching its college football franchise, which is now under development. There is also an expansion in another sport, which Wilson wouldn't name, launching next year.
What is the financial opportunity?EA estimates the global market for sport video games is around $11 billion with $7 billion on console and PC, although the market for cellular is 4.3 billion. For view, EA's complete bookings are predicted to reach $6.1 billion in fiscal 2021 (which ends in March), meaning the chance to obtain more market share in sport is a major development opportunity.
What is more, spending on sports is growing faster than other match forms with mobile sport increasing at a compound annual rate of 24% during the previous four years. EA's aim to attain 500 million players and audiences shouldn't be surprising. New technology and approaches to play games such as cloud-based subscription providers and cellular platforms have just expanded the audience throughout the previous decade and will keep doing so. The recent acquisitions and new games in the pipeline offer this market leader with lots of catalysts over the upcoming few decades.
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